| If I Could Change One Thing... |
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| Written by Bill Arbuckle | |
| Wednesday, 07 December 2011 20:32 | |
 We're in the final countdown to Christmas, and after that is the New Year's holiday. So thinking of the new year, let me ask you a simple question: If you could change one thing about your station in 2012, what would it be?
Would you change your promotions strategy? Would you change your spot writing or production? Would you produce new station liners? Would you produce them more often? Would you change how you write live copy? Would you start planning events sooner? Whatever your "one thing" is, write it down and tape it to your monitor or somewhere you can see it every day. Take one small step toward that goal every day. Record your successes, no matter how small they seem. In time, those small steps will add up and you'll have accomplished your "one thing". But you have to start. There's no better time than right now. So go ahead, take the first step and write down your "one thing". You're on your way! |
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| Last Updated ( Wednesday, 04 January 2012 07:38 ) |
